Emerging Technologies to Watch in 2024

Technology trends are constantly shifting and revolutionizing society as a whole. Some innovations even transform businesses and society as a whole. Artificial intelligence has the power to revolutionize many industries. From text generation similar to that produced by humans to accelerated drug discovery, AI offers revolutionary potential. Robotics technology combines AI and automation to produce intelligent machines capable of performing precision tasks. Furthermore, these intelligent machines can learn and adapt over time, further increasing productivity.

1. Generative AI

Generative AI offers businesses immense potential in numerous applications, such as product design, customer service, and marketing. This type of artificial intelligence uses data and algorithms to produce text, images, and videos when asked for. Generative AI can detect patterns and structures within existing datasets, such as language, proteins, or images, and use this data to produce new content, such as video of someone speaking or images of houses. Embedding AI technology into call centers can increase deflection rates and enhance customer experiences while at the same time creating deepfake videos of people that allow scammers to impersonate family members. But such technologies also pose risks, including creating deepfake videos of them that enable scammers to impersonate family members.

2. Synthetic Media

Synthetic media refers to any type of content generated through artificial intelligence, including images, videos, texts, and audio. Synthetic media allows creators to produce realistic media that is difficult to differentiate from real-world sources. Synthetic media offers businesses incredible potential for brand personalization through virtual influencers and AI-generated media, which allows businesses to deliver customized messages that connect with target audiences. Concerns have also been expressed over the ability of synthetic media to spread misinformation more quickly and efficiently, prompting numerous regulatory initiatives on some platforms that now require that AI-generated media used in advertisements be disclosed.

3. Robotics

Robots have taken over diverse industries and our lives, becoming part of everyday life in new ways. Their precise intelligence allows them to excel at certain tasks that humans cannot. Medical robotics have revolutionized surgery by offering surgeons greater accuracy and precision during procedures, serving as prosthetic limbs, or aiding in the rehabilitation of patients. Other robots can be remotely operated through wireless networks, providing for use in extreme geographical and weather conditions—for instance, submarines to repair underwater pipeline leaks and drones to detect landmines on battlefields.

4. Wearable Technology

Wearable technology refers to electronic devices designed to be worn on the body by an individual, such as wristwatches, headphones, bracelets, rings, or implants (heart monitors and birth control chips). Watches with fitness trackers have become one of the most sought-after wearable technologies. Current models feature screens and mobile applications to support various health services. Smartwatches and fitness trackers offer users daily feedback on physical activity, which may help them improve their health. However, technology has raised concerns about overdiagnosis and overreliance on data.

5. Extended Reality

Extended reality encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), all three immersive technologies that seamlessly combine the physical and digital worlds to offer opportunities for training, education, business transactions, shopping, and much more. VR allows pilots to practice flight simulations safely. Meanwhile, AR helps doctors prepare for surgery by projecting images of internal organs onto patients. XR could also transform remote work and collaboration. Nvidia’s Omniverse platform enables people to enjoy high-quality 3D video conference calls using an inexpensive consumer webcam.

6. Sustainable Technology

Sustainable technology refers to innovations that minimize their environmental footprint while contributing to economic development. Examples of sustainable innovations include carbon-capturing microbes and renewable energy sources like solar panels or wind turbines. Telemedicine is another example of sustainable technology. Telehealth services enable healthcare professionals to conduct appointments remotely using videoconferencing technology, cutting travel emissions and paper documentation costs while saving paper consumption for documentation. AI advances that detect diseases also demonstrate this promise of sustainability technology. Though eco-friendly technologies may have their share of drawbacks, sustainable aviation fuel (SAF) may help plane carbon emissions by up to 80% but requires finite resources and raises concerns of inequality; zero trust edge (ZTE) technology offers security benefits but is only as safe as the network it’s deployed on.

7. Telemedicine

Telemedicine refers to the application of communications and information technologies to remotely deliver health care services, such as video consultations and patient monitoring. Patients unable to drive themselves or arrange child care can easily meet with physicians through virtual appointments, saving both time and money by eliminating the need to visit a physical clinic or office. This technology makes the meeting experience convenient and stress-free! Tele-triage can also help relieve emergency room overcrowding and staff shortages by screening patients offsite by an offsite physician, who then quickly discharges or transfers them to the appropriate level of care.

8. Edge Computing

Edge computing holds great promise to enhance the performance of applications that require fast local processing, reduce latency at remote locations, and make services such as video streaming more reliable online. Some use cases include autonomous platooning of truck convoys, real-time analytics on kiosk machines in retail stores and supermarkets, monitoring temperature changes in food storage units in restaurants, or monitoring oil and gas equipment for proper functioning, as well as increasing or decreasing irrigation on a farm field based on soil moisture levels. Security will also be an area of opportunity for edge computing. More vendors will offer solutions that enable secure connections between remote devices and core networks.

9. Cybersecurity

Cybersecurity is an indispensable technology that safeguards sensitive information from theft or leakage, protecting data stored on networks and servers using firewalls, encryption, secure coding, and regular updates. Cybersecurity has become even more vital with remote work models and IoT creating new entryways for hackers. Edge computing brings data processing closer to its source, enabling more effective, efficient, and dependable operations. It has many applications, such as IoT security, route optimization, genome sequencing, and forecasting; in addition, tokenization, decentralized identity systems, and neuromorphic computing all enhance privacy and security measures.

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